The ancient Roman architect Vitruvius said a building should have “firmitas, utilitas, venustas” — strength, utility, beauty. Concrete is strong and functional, yet its initial plastic state allows designers to adapt it to whatever form, scale, shape, surface, or texture they can imagine.
Concrete not only contributes to the beauty of our public places, its light colour helps lower city temperatures, reduce cooling costs and smog formation.
Concrete is an ideal material for creating angular or curved shapes, voids and solids. From buildings to bridges, concrete structures can create a sense of wonder and awe because of its ability to simultaneously convey movement and permanence.
Vibrant, beautiful communities
Beauty is in the eye of the beholder, but as humans, we have always sought to bring a sense of style and design to our communities.
Concrete is strong and functional, yet its plasticity before setting allows designers to adapt it to whatever form, shape, surface, or texture they can imagine.
Concrete can help amplify sound within a space or dampen it between spaces. Concrete buildings can measurably reduce sound transmission between residential units, giving occupants more privacy and calm. Concrete can also provide attractive sound barriers to buffer the sound along transportation corridors. This, too, makes it ideal for urban density.